There are times when a client will come to us seeking a designer to brand their company, believing that this will basically entail designing them a logo and that it is all. Unfortunately there are also some designers who operate under this same impression. But designing a brand goes beyond that, requiring a much more involved and comprehensive approach.
One of Facebook’s top designers/illustrators, Ben Barry, takes a stab at branding Trinidad & Tobago Carnival for a school project in 2006.
Trinidad is a tiny island nation with a rich cultural history. This project was all about bringing back a nostalgic feeling of traveling to an exotic place, and was aimed at getting American tourists to visit Trinidad for Carnival.
